Go-to-market and Commercial Strategy
Luan Strategy designs and scales go-to-market systems that convert demand into durable revenue. We combine rigorous sizing, channel design, pricing architecture and competitive intelligence to accelerate growth with clear unit economics.
Services offered
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Quantify Total Addressable, Serviceable Addressable and Serviceable Obtainable market sizes, with bottom-up and top-down methodologies, triangulated by customer, competitor and channel data to set realistic targets and investment guardrails.
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Map the end-to-end value chain, identify profit pools and bottlenecks, and pinpoint where to play and how to win across partners, distributors and complementary products.
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Define priority segments, buying centers and routes to market. Optimize direct, partner and marketplace channels with clear roles, coverage models and handoffs.
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Build subscription, outcome-based, usage-based and hybrid models. Translate offers into pricing meters, discount governance and cohort-level unit economics and ROI.
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Run willingness-to-pay research, cannibalization checks and dynamic price tests to lift margin without sacrificing growth.
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Track competitor moves, product roadmaps and pricing to sharpen positioning, defend share and guide counter-moves.