Consumer Products
Consumers are value conscious, channels are fragmenting and retailers are more demanding. Luan Strategy helps brands and retailers grow share and profit through sharper positioning, data-driven pricing and promotion, omni-channel excellence and resilient supply chains.
Sectors
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Redesign store portfolios and omni journeys. Enhance marketplace, click-and-collect and loyalty programs to raise traffic, conversion and basket.
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Improve unit economics with menu engineering, labor and kitchen throughput, digital ordering and loyalty. Support franchise strategy and market expansion.
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Optimize category roles, private label strategy and promotion architecture. Improve on-shelf availability and freshness through end-to-end planning and vendor collaboration.
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Value proposition and brand optimization that ensures product-market fit in a competitive marketplace
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Distribution channel optimization and strategic product planning for launch. Improve market penetration through thorough growth strategy.
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Stay up to speed with evolving consumer preferences to lead the industry, or disrupt it.
How Luan supports Consumer clients
Luan partners with consumer products companies to boost profitable growth through data-driven strategies spanning assortment, pricing, brand building, omni-channel enablement, supply chain, and retail partnerships. We combine deep analytics with practical execution to optimize performance from shelf to shopper, in-store and online.
Pricing and Promotion Strategy
Elasticity modeling, promo ROI and trade-spend optimization, that can support product line decision making, and brand positioning.
Retailer and Marketplace Partnerships
Joint business planning, terms optimization and marketplace playbooks. Optimize cost-to-serve reductions, and service level improvements.